Where to find a reliable shoe supplier for my online store?

For an online store the safest start is a supplier who lets you test small and then scale. Because we are factory-direct, in-stock styles start at just 10 pairs per colour, which keeps your first order cheap and lets you see what sells before you commit to production. Pricing is FOB at the standard 10 / 50 / 100 tiers, quoted in USD and CNY.

Ready-to-ship styles are the low-risk route; once a line performs you can move to OEM (from 200 pairs) with your own branding, and add branded packaging for retail-ready fulfilment. Samples are 1-5 pairs, produced in 7-14 days, and the fee is credited against your bulk order. We can also consolidate several categories - sneakers, boots, flats, sandals and kids - from one supplier, which simplifies restocking and shipping for an online operation.

• Start with women's sneakers or men's sneakers.
• Low-MOQ ordering: the MOQ guide.
• Restock by category: men's and women's.

Tell us your store, target market and the styles you want to test and we will recommend a starting range. Talk to our sourcing desk.